Startup Revenue: How to Avoid Desperation and Achieve Alignment - FSO Speaker Series

If you're running a startup and feel like you're just hustling without a clear direction, this free talk might be exactly what you need. Part of the FSO Speaker Series by Figuring Shit Out, 'Startup Revenue: How to Avoid Desperation and Achieve Alignment' features a talk titled 'Align First. Then Hustle.' Expect to unpack how to define acute pain, narrow down your ideal customer profile, and align your go-to-market strategy with how buyers weigh risk and ROI. The speaker is Thornton, who co-founded and led hoolah to a successful exit and later founded heros, a startup tackling athlete income disparity – so he's got serious founder cred.

The session runs from 6:30pm to 9:00pm on Wednesday 26 August 2026 at Monk's Brew Club. It's free, but you'll want to arrive with an open mind and maybe a business card or two. Whether you're a founder, operator, or just curious about startup revenue motions, this is a solid way to spend your Wednesday evening with the FSO community.