Claude for Marketing

Claude for Marketing is a three-hour hands-on workshop at Lifelong Learning Institute on Monday 19 Oct, run by Claude SG Community with Lifelong Learning Institute and Lifelong Learning Singapore. It takes you through planning, writing and launching a marketing campaign with Claude, starting from the first campaign idea and finishing with content that is ready to post. The session also draws the line on what Claude does well in marketing and which parts still need a person — worth knowing before you hand over the whole brief.

It runs 6.30pm to 9.30pm and is free. On the practical side: setting up Projects so Claude holds on to a brand's audience, tone and other details, using Claude to research audiences and competitors, turning a rough idea into a campaign brief with goals, key messages and channels, and brainstorming angles, hooks and campaign names. If you run campaigns solo or with a small team, this is a night of building rather than listening.